Co-Founder & Lead Cultivator
Shannon Hopkins is an extreme networker and social entrepreneur living in East London. Her passion for community and individual transformation has launched or influenced the formation of fifteen campaigns, projects, and organizations — and trained over 200 social entrepreneurs. In 2008, Shannon was awarded the Women of the UN and UK’s Annual Woman of Peace Award for The Truth isn’t Sexy, a campaign that addressed the demand side of human trafficking.
A Texas native, in 2004 Shannon moved to London and founded Matryoshka Haus. Part incubator, part community, part training organization, Matryoshka Haus was born of a fundamental belief that a different world is possible. Shannon is excited to see how over a decade’s worth of work, passion, and learning will live on and take new shape in the US through RootedGood. Shannon’s mission-centered focus on bridging the gap between partners, funders, and cause-related champions in a post-Christian secular world is rooted in one powerful concept: inspiration. In her words, “I think we undervalue what inspires us and moves us to act… but once someone is inspired it can really set a whole host of things in motion.”
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